SEEN & HEARD.

Joey James is a British entrepreneur whose career has spanned entertainment, hospitality, graphic design, technology, e-commerce and food businesses. He has worked as a professional entertainer, built hospitality businesses, created technology platforms, operated online retail businesses, sold a company, launched restaurant concepts and developed community-focused technology.

There wasn't one masterplan — there were opportunities, failures, pivots and lessons. Today Joey owns and operates a portfolio of ventures: Big Bro Bao, a pan-Asian quick-service restaurant brand; Tubby Spud, a jacket potato concept built from a seaside kiosk; MunchMob, an independent-first local delivery platform; and Serventi, a bespoke technology studio. He is also building Selbit & Co., a magic emporium opening soon in Suffolk, and The Wizard, a revival of P. T. Selbit's periodical. His immersive events brand, Lock & Legend, is currently being reworked — publicly.

As Big Bro Joe, he shares what works, what doesn't and what business actually looks like behind the Instagram posts: the numbers, the mistakes, the marketing experiments and the operational reality of running real businesses. He speaks on entrepreneurship, hospitality, failure and business culture for schools, conferences, podcasts and panels.