Thoughts — Articles, Founder Notes & Business Lessons | Big Bro Joe

Founder notes and business lessons from Joey James Burke. The failures especially — documented, not hidden.

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About — The full story of Joey James — British entrepreneur spanning entertainment, hospitality, design, technology, e-commerce and food businesses.
Businesses — Every business Joey James (Big Bro Joe) is building right now — Big Bro Bao, Tubby Spud, MunchMob, Serventi, Lock & Legend, Selbit & Co. and The Wizard — plus past exits The Rabbit Hole, SexxxBox and JustDrink.
Watch — Don't wait for the success story — watch it happen. Business breakdowns, the numbers, marketing, founder diaries and what went wrong, from Joey James Burke.
Thoughts — Founder notes and business lessons from Joey James Burke. The failures especially — documented, not hidden.
Speaking — Book Joey James — Big Bro Joe — to speak on entrepreneurship, hospitality, technology, marketing, failure and building businesses. Schools, conferences, podcasts and panels.
Work With Me — Got a business problem? Let's pull it apart. Business surgery sessions, speaking, collaborations and bespoke technology from Joey James.
Media — Press kit for Big Bro Joe — Joey James. Biographies, headshots, brand assets, business information, speaking topics and press enquiries.
Contact — Get in touch with Joey James Burke — Big Bro Joe. Business advice, speaking, podcasts, collaborations and everything else.
Privacy — How Big Bro Joe collects, uses and protects your information.
Terms — The terms for using the Big Bro Joe website and services.
Admin — Admin on Big Bro Joe. An editorial platform for entrepreneurs to share real-time business builds, raw.
Developer Admin — Developer Admin on Big Bro Joe. An editorial platform for entrepreneurs to share real-time business builds, raw.

Big Bro Joe — Joey James, Entrepreneur & Business Owner

I don't teach business from a whiteboard. I build them. I'm Joey James — better known as Big Bro Joe. Entrepreneur, operator and serial problem solver building businesses in hospitality, technology and beyond. I share what works, what doesn't and what business actually looks like behind the Instagram posts.

Who is Joey James?

Joey James — better known as Big Bro Joe — is a British entrepreneur building businesses in public across hospitality, technology, e-commerce and events. His career has spanned entertainment, hospitality, graphic design, technology, e-commerce and food businesses. He documents the wins, failures and numbers in real time.

Current ventures

Big Bro Bao — pan-Asian quick-service restaurant brand. Serious bao, serious flavour. Now franchising.
Tubby Spud — a modern jacket potato concept built from a small seaside kiosk.
MunchMob — an independent-first local delivery platform. Eat local. Give local.
Serventi — bespoke software, websites, ordering systems and business technology ( serventi.co.uk ).
Lock & Legend — immersive events and experiences, currently being reworked.
Selbit & Co. — magic emporium opening soon in Suffolk.
The Wizard — a revival of P. T. Selbit's periodical.

Past exits

The Rabbit Hole — events brand, built 2018, sold 2020.
SexxxBox — adult retail brand (D2C and B2B), built 2018, sold 2021.
JustDrink — on-demand alcohol delivery platform, built 2020, sold 2022.

Work with Joe

Business surgery (one-to-one strategy sessions), speaking for schools, conferences, podcasts and panels, creator and brand collaborations, and bespoke technology through Serventi. Bookings and media enquiries: Marketing@bigbrobao.co.uk .

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